Now we are almost a week into the new series of Celebrity Big Brother it's no surprise we are starting to see friendships forming and temperatures rising, but last night viewers were left cringing at one particular scene.
Later on in the programme cameras showed housemates including Nicola McLean, Jamie O'Hara, James Jordan and Calum Best in the smoking area and it wasn't long before viewers noticed Nicola’s drunken flirting with ex-footballer Jamie.
Nicola McLean | © Getty Images
Mum-of-two Nicola, who has previously documented the struggles she went through after finding out her husband Tom had cheated on her, leant over to Jamie and said, "I know you hate me."
To which he quickly replied saying: "No, I love you."
After a few kisses on the cheek between the pair, Calum Best tried to encourage a kiss on the lips, but Jamie made it clear that he is 'good mates' with Nicola’s husband Tom and admitted, "I'd love to, but I have too much respect for my bruv".
But it was Nicola who shocked viewers when she drunkenly admitted, 'We've done it before'.
Ex Strictly Come Dancing star James Jordan then suggested Nicola went to bed.
Viewers of the show were quick to take to Twitter to express their shock at Nicola's behaviour and deemed the scene ‘cringeworthy’.
Nicola stop... You're married... omg. Someone stahp her #cbb— Tima Petrova (@LadyVenomWay) 9 January 2017
Wow... I am mortified for Nicola right now! #CBB— Lisa Bissland (@LisaBizx) 9 January 2017
Cringing at Nicola #CBB— Paris (@ParisGrant_X) 9 January 2017
Nicola's husband should be fuming right now #cbb— Chloe-Louise Webster (@ChloeWebster92) 9 January 2017
Jamie and Nicola...— Michael Teacy (@megamouth_88) 9 January 2017
Talk about CRINGE! #CBB
Nicola is trying to recreate the Stephanie Davis situation #CBB— ㅤ (@duasmoonIight) 9 January 2017
Model Nicola married Tom Williams in 2009 but the pair briefly split back in 2014 after the footballer cheated on his wife in a nightclub in Las Vegas.
After working things out, Nicola and Tom are now back together with their two children, with Nicola recently admitting they are ‘happier than ever’.
Nicola McLean and Tom Williams | © Getty Images
To add more drama to the house, the first set of nominations were revealed to housemates on last night’s show (Monday 9th January).
After James Cosmo received the killer nomination from his fellow housemates, the other housemates delivered their first nominations of the series in the diary room.
American rapper Ray J, Angie Best, Stacy Francis, Austin Armacost and controversial duo Heidi and Spencer will all face the first public vote of the series.
Celebrity Big Brother continues every night on Channel 5.